How to Get More Google Reviews for a Cosmetic Practice (Without Feeling Pushy)

Google reviews don’t just affect your reputation. They affect bookings.

When a patient is comparing two practices, the “tie-breaker” is usually:

• star rating

• number of recent reviews

• what people say about the experience

The problem is most clinics have happy patients, but no consistent system to ask at the right time.

Here’s a simple way to fix that.

Why most practices don’t get reviews (even with great outcomes)

It’s usually one of these:

• staff forgets to ask

• asking feels awkward

• the link isn’t easy to find

• timing is wrong (too early or too late)

So it becomes random. And random doesn’t grow reviews.

The simplest review system that works

Step 1: Ask at the right moment

Best timing for most cosmetic practices:

• 1–3 hours after the appointment (or same day in the afternoon)

• when the experience is still fresh

Avoid asking:

• immediately after the procedure when they’re tired

• weeks later when they’ve forgotten the details

Step 2: Make it one click

Don’t say “please leave us a review.”
Send the Google review link directly.

Step 3: Keep it short and human

One short text beats a long paragraph every time.

Copy-paste review request templates (use these)

Template A (simple and professional)

“Hi [First Name], thanks for coming in today. If you had a good experience at [Practice Name], would you leave a quick Google review? It really helps. [link]”

Template B (surgeon-specific)

“Hi [First Name], thank you for visiting Dr. [Name] today. If you’re comfortable, would you leave a quick Google review about your experience? [link]”

Template C (med spa vibe)

“Hi [First Name], thanks for coming in today. If you loved your visit, would you mind leaving a quick Google review? [link]”

Tip: don’t mention procedures in the message. Keep it about the visit/experience.

How often should you ask?

For most clinics:

• ask every patient who had a normal visit

• don’t overthink it

Consistency beats perfection.

The “bad review” fear (and how to handle it properly)

This is where practices get stuck: “What if they leave a negative review?”

You can reduce risk with a simple two-step approach:

Step 1: quick satisfaction check (optional)

“Hi [First Name], quick check-in, how was your visit today?”

If they respond positively, send the review link.
If they respond negatively, route to your team to resolve.

If you don’t want the extra step, keep it simple and just ask. Most happy patients won’t suddenly become angry because you asked.

The one metric that matters: recent reviews

A practice with 500 reviews but the most recent is 9 months old feels stale.

You want a steady trickle of new reviews every month. That’s what improves ranking and trust.

Bottom line

If your practice is doing great work, you deserve reviews that reflect it.

A simple, consistent SMS ask:

• increases review volume

• improves conversion

• builds trust without ads

Want this installed as a system?

We set up automated review requests (SMS) with the right timing, messaging, and simple monitoring.